The New Frontier:

Experience

The explosive growth of connected citizens through social networking, mobile web browsing and the cloud has challenged government agencies to fundamentally redefine and re-architect services that were previously unimaginable or even nonexistent. The major innovations of the last decade – mobile, social and the cloud – will quickly become commodities. The new frontier for government agencies is “Experience.”

 

Our Solution:

Citizen Experience

Create and deliver a consistent citizen experience across all channels. We use Strategy, Creative and Technology to understand and translate user behavior into a citizen experience to meet these challenges.

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Step 1:

Simplify

A disciplined approach to simplifying communications is the key to building understanding and demonstrating the value of your organization. We build meaningful connections between complex information and your audience. Whether you want to harness the power of infographics, visualize data, or create internal process diagrams, we’re here to help.

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Step 2:

Engage.

Engage all stakeholders across any channel or device by optimizing delivery and comprehension of vital information. For your department, success demands an understanding of the experiences that inspire citizens, filtered through a world of increasingly complex communication patterns.

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Step 3:

Measure

Evaluate analytics for every aspect of your department’s communication assets, including web, mobile, social and video. Government communicators need to look beyond email open rates, Twitter followers and web analytics. They must strive to analyze metrics against your agency’s objectives at a macro level. Having the right tools, and knowing what constitutes meaningful engagement to your agency, can reap valuable benefits.

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Category Archives: Public Sector